- Focuses
specifically on wafer-processing issues.
- Has every
technical article authored by an expert in the field.
- Provides
the most in-depth information to 23,000 worldwide subscribers.*
- Has 42%
exclusive readership versus other industry magazines.**
- Is entering
its 20th year of publication.
* Source: BPA International Publisher’s Statement,
June 2001.
** Source: 2001 Readex Readership Survey.
EDITORIAL
MISSION
Advanced
process control, defect reduction, and yield enhancement for semiconductor
manufacturing — these are MICRO’s focus areas. As the premier
advertising and editorial vehicle for professionals concerned with these
critical issues, MICRO and www.micromagazine.com offer a unique package
of incisive technical information, in-depth industry and product news,
and comprehensive marketing services to a worldwide audience.
MICRO’s coverage includes:
- Advanced
process, equipment, and engineering control.
- Defect
detection, identification, prevention, and control.
- New materials
integration.
- Thin-film
metrology and analysis.
- Yield
management.
- Environmentally
benign manufacturing technologies.
- Surface
cleaning, conditioning, and chemistries.
- Fab-critical
materials management
(chemicals, gases, slurries, etc.).
- Supply
chain management.
- Photomask
and wafer challenges.
- Tool and
fab automation.
- Facilities
and cleanroom technologies.
 LEADING
EDITORIAL—20 YEARS OF SERVICE
Within a few years, the semiconductor industry will push
through the nano barrier into the realm of 100 nm and smaller geometries.
The pressures to bring high-yielding processes on-line and to reduce time
to market, time to volume, and finally time to margin will be greater
than ever, putting new strains on the engineers, technicians, and managers
on the front lines of wafer processing. These professionals need the kind
of solid, reliable information that only MICRO provides.
As we enter our 20th year of publication and industry service, MICRO continues
to offer leading-edge, data-rich technical articles and expert industry
news coverage to help those involved in the semiconductor manufacturing
community to control processes, reduce defects, and, ultimately, enhance
yields to profitable levels.
UNIQUE
MARKET POSITION
While other magazines take a horizontal, diluted approach
to covering the industry, MICRO focuses on the most critical aspects of
chip manufacturing—advanced process and equipment control, defect
reduction and prevention, and yield management. Not just once every few
issues, but in each and every issue. The key ingredients to our success
are the contributed technical articles, written by industry pros for their
peers, which underscore a firm belief that no one knows how chipmaking
works better than those who are actually doing it.
For companies that want to position themselves as enablers of their customers’
success, advertising in MICRO provides a unique marketing vehicle that
brings clarity to decision making among movers and shakers throughout
the global semiconductor manufacturing community.
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MICRO
EDITORIAL ADVISORY BOARD
 Through
their counsel and expertise, MICRO’s Editorial
Advisory Board members keep our editors current on the latest industry
trends, making it possible for us to provide the most timely and practical
editorial available.
Current board members hail from companies and organizations such as:
- Advanced
Micro Devices
- Intel
- Sony
- Texas
Instruments
- Applied
Materials
- Axcelis
- Entegris
- Ion Systems
- National
Institute of
Standards and Technology
FEATURED
EDITORIAL SERIES IN 2002
MICRO continues its heralded
policy of providing targeted technical articles with two alternating series
in 2002—the brand-new Taking Control and the return of Brave
New Materials.
| Taking
Control
|
|
 Real-time,
closed-loop process and equipment control has become one of the
holy grails of the fab world. When advanced process control (APC)
is linked with a sound defect reduction strategy, companies can
hit their yield targets faster and more consistently, as AMD has
demonstrated at Fab 30 in Dresden, Germany. Integrated metrology,
e-diagnostics, tool health monitoring, statistical process control,
trace data analysis, fault detection, overall equipment efficiency
— these are all key focus areas for companies committed to
staying in the race for the long haul. The more “knobs”
that suppliers can provide, the more their customers can get their
processes under control. Taking Control, an exclusive yearlong
series of contributed technical articles in MICRO,
will showcase strategies that companies are using to achieve advanced
process and equipment control.
|
| Brave
New Materials
|
|
 By
popular demand, MICRO encores its exclusive series
covering the materials revolution taking place throughout the semiconductor
world —Brave New Materials. Case studies showcasing
topics such as copper and low-k dielectric process integration or
metrology strategies, low-defectivity approaches to compound semiconductor
manufacturing, and the effects of new materials such as high-k dielectrics
and silicon-on-insulator substrates will be presented to our worldwide
audience.
|
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MARKETING
SERVICES
With many options and packages to choose from, MICRO’s marketing
services are designed to reach your target audience and get you results!
| Product
Spotlight |
|
FREE
to select advertisers
Every issue of MICRO features a Product Spotlight section, where
advertisers in specific categories can showcase their products and
services at no extra charge.The Product Spotlight includes:
- 45-word
description.
- 4-color
photograph.
- Separate
Reader Service number.
|
|
Product
Spotlight categories for 2002 are:
|
|
Issue
|
Product
Spotlight |
|
January
|
•
Critical Fluid/Slurry Delivery
• CMP Tools, Components, and Materials
Copy and photo due December 13 |
|
February
|
•
Critical Process Gas Delivery
• Microlithography Tools, Components, and Materials
Copy and photo due January 15 |
|
March
|
•
Semicon Europa Exhibitors
Copy and photo due February 14 |
|
April
|
•
Vacuum and Thin-Film Tools, Components, and Materials
• Environmental, Health, and Safety Tools and Components
Copy and photo due March 14 |
|
May
|
•
Cleanroom Supplies and Equipment
• Surface Cleaning/Conditioning Tools and Components
Copy and photo due April 12 |
|
June
|
•
Semicon West Exhibitors
Copy and photo due May 13 |
|
July/August
|
•
Analysis and Metrology Tools and Software
Copy and photo due June 6 |
|
September
|
•
Pressure and Temperature Control
• Automation Tools, Components, and Software
Copy and photo due August 12 |
|
October
|
•
Semicon Southwest Exhibitors
Copy and photo due September 16 |
| WebPak
|
|
 FREE
to advertisers in the April and September issues
Print advertising is still one of the strongest ways to promote
Web sites. Why not make the WebPak part of your company’s marketing
plan and start driving more traffic to your Web site today.
The WebPak includes:
- 35-word
description.
- 4-color
graphic capture of your home page.
|
| LitPak
|
|
 FREE
to advertisers in the January and July/August issues
Advertising in the LitPak presents your latest company literature
to thousands of potential customers all at once.
The
LitPak includes:
- 45-word
description.
- 4-color
cover shot of your literature.
- Separate
Reader Service number.
|
| Semicon
West Advertising Package
|
|
MICRO has two great
packages that will help you capture the attention of Semicon West
attendees while saving you money at the same time!
June
and July/August Issues
Advertise in both the June and July/August issues with full-page
ads and you’ll get a FREE Technical Data Sheet (B&W
full page) in the June issue. Fractional advertisers will qualify
for a Data Sheet at a discounted rate. Call your account
executive for qualifying details.
June = Semicon West Preshow Issue
FREE Technical Data Sheet (B&W full page). Advertisers
must be in the June and July/August issues with full-page ads to
qualify for a FREE Data Sheet. Color can be added for a low
cost.
PLUS a guaranteed four-color photo, including press release, to
appear in the Semicon West Preview Spotlight.
July/August
= Semicon West Show Issue
FREE LitPak that showcases your latest literature with a
45-word description and four-color photo.
PLUS BONUS DISTRIBUTION of this issue at Semicon West.
Semicon
West Combo Buy
Ad Close Date: May 3, 2002
|
| Product/Corporate
Profile
|
|
 Available
in the March and November/December issues
FREE to full-page advertisers—specially priced for fractional-page
advertisers
Profiles are designed to run in addition to your regular
advertisement. Whether you choose the Product Profile to
highlight your latest technology or the Corporate Profile
to express your company’s mission, either one delivers a unique
and professional addition to your existing ad campaign.
|
| Technical
Data Sheet
|
|
FREE
to full-page advertisers in the June and October issues
Use Technical Data Sheets to grab the attention of potential
customers and tell them about the benefits of your latest products.
|
|
For
a little extra, add color to make your Profile or Tech Sheet stand
out!
|
| Specifications
for Profiles and Technical Data Sheets
|
|
Option
A
Produce your own Data Sheet or Profile.
Mechanical Requirements for Option A:
7-1/8" wide by 10" high; see advertising rate page for
other printing requirements, shipping details, and film storage.
Option
B
Choose a version to be pubset by our production
department. Call your account executive for assistance.
Send double-spaced, typed copy (approx. 350 words) and a combination
of 1–3 photos, charts, graphs, and/or logos of what you wish
to feature, along with your advertising insertion order. These materials
are due one week before the ad close date along swith a $375 pubset
fee.
|
| Web
Site Profile
|
Drive
More Traffic to Your Web Site with MICRO’s Web Site
Profiles!
Each Profile includes your Web site address in big/bold letters
along with a graphic capture of your homepage and a description
of your company.
Web Site Profiles are FREE to full-page advertisers in the
March, June (Semicon West Ad Package), October, and November/December
issues. They are specially priced for fractional-page advertisers.
Adding color is just a little extra.
|
| Unique
Advertising Options
|
|
MICRO
offers several different ad placement options to make your company
stand out in front.
- French-door
covers (pictured to the right).
- Outserts.
- Belly
bands.
- Inserts.
- And
more.
Special
ad placement increases visibility and makes a lasting impression
on the buyers and specifiers who read MICRO.
|
| Ad
Study
|
|
Available
in the March issue
An ad study is FREE to advertisers running a half-page or larger
ad in the March issue of MICRO. Each in-depth study
is conducted by our market research department and contains vital
information about the effectiveness of your advertising.
|
| MICRO
Mart
|
|
 Available
in the February, May, and September issues
The MICRO Mart features products and services that help reduce
manufacturing defects and increase yields. Your products are displayed
in bold graphic design in an easy-to-read format.
Ad specifications: digital or film art; 2-1/8" wide; 4-5/8"
deep. Cost is $695 net.
|
| Reader
Service Program
|
|
Reader
Service Cards let our readers — your
prospects — get more information from you about the products
and services that interest them. Each advertised item in MICRO
carries its own individual Reader Service number that subscribers
can write in on the card and send in to request information.
Buyers and specifiers can also search for products and services
using our advanced on-line Reader Service database, RequestLink.
Located on www.micromagazine.com,
RequestLink collects each visitor’s contact information and
information request. Our sophisticated system then transmits the
information directly to your company, allowing you to respond faster
than ever before —and faster response translates into more
sales for you!
|
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MARKETING
RESOURCES
MICRO
has many resources available to help you penetrate the market and increase
visibility.
| Reprints
& E-Prints
|
|
 When
your company is featured in a leading industry trade publication,
your customers should know. Impress them by sharing custom reprints
or e-prints of your very own MICRO article.
Add your company’s advertisement, Corporate Profile, or any
other information you want.
Reprints and e-prints are also useful for:
- Product
and/or service promotion.
-
Trade show handouts.
-
Membership recruitment.
-
Promotional mailings.
-
Educational pieces.
|
| Classifieds
|
|
Looking
for a few good engineers?
The classified section of MICRO could be the place to find them.
More than 23,000 semiconductor manufacturing professionals worldwide
subscribe to MICRO.
Classified Display Rates
$240 per column inch. 1" minimum; 4" maximum. Column width
2-1/8".
Classified Word Rates
$4.05 per word, 50-word minimum. Please type copy or print legibly.
Opening words will appear in boldface capital letters.
Frequency Discounts
Discounts may be available for multiple insertions. These discounts
may be applied when combined with insertions in other Canon publications.
|
| Direct
Mail Lists
|
|
Is
your direct mail campaign not getting the response you want? Expand
your reach to include MICRO’s highly responsive
subscriber base.
MICRO delivers only top-quality names. Our circulation
is BPA audited and updated regularly.
Choose one or more of these categories to customize your list:
- Business
and industry.
- Job
function.
- Area
of employment.
-
Geography.
|
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WWW.MICROMAGAZINE.COM
Extend
your Internet presence by getting on-line at www.micromagazine.com.
| Marketing/Advertising
Opportunities
|
|
 Reach
beyond MICRO’s subscribers by advertising on-line.
Our Web site, www.micromagazine.com,
is updated regularly with the latest news and information and attracts
semiconductor industry professionals from all over the world.
Choose from any of these options to create your own unique advertising
package:
- Banner
ads.
-
Hotlinks.
-
Enhanced listings.
-
Galleries.
-
Exclusive sponsorships.
|
| Buyers
Guide
|
|
One
of the favorite destinations for www.micromagazine.com
visitors is its on-line Buyers Guide. This searchable database of
more than 1100 companies is a valuable tool to the many semiconductor
and microelectronics buyers and specifiers who visit the site.
|
| Technical
Articles
|
|
More
than five years’ worth of MICRO’s high-quality
technical articles are available on www.micromagazine.com. Visitors
can easily search by both current and archived issues.
|
| Request
Link
|
|
 Visitors
to www.micromagazine.com
can quickly and easily request more information about your advertised
products and services through RequestLink.
The system collects requestors’ contact information and transmits
it directly to you.
|
(back
to Directory)
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Questions/comments about MICRO Magazine? E-mail us at cheynman@gmail.com.
© 2007 Tom Cheyney
All rights reserved.
|
