EDITOR'S PAGE
Keeping score
of innovation
The
relative strength or weakness of a company’s technology depends
on many factors. A strong patent/intellectual property portfolio, the
ability to turn inventions into innovative products, and the marketability
of those innovations once they’re put into product form are all
critical. Of course, it doesn’t hurt to have a solid business plan,
money in the bank, and smart management too. Gauging different companies’
technological strengths requires a level of rigorous analysis that most
industry watchers (including editors) normally have to outsource.
One
resource is the annual “Patent Scorecard,” produced by CHI
Research in conjunction with one of my favorite magazines, Technology
Review. A summary of this year’s tallies came out in the
May issue, but the entire table can be downloaded at www.technologyreview.com/scorecards/.
The chart lists more than 700 companies, ranked by 2003 technological
strength across eight industry categories, and compares them with their
averages for 1998?2002. In addition to a semiconductor category, groupings
such as chemicals, computers, and electronics include major chipmaking
concerns, such as IBM, H-P, Philips, the Japanese keiretsu, and Air
Products.
Five
indicators fuel the study’s analytical engine. The two most critical
ones are the number of patents awarded to each company and the “current-impact
index.” I spoke with Francis Narin, CHI’s president, about
their research methods. They are based on an “in-house database,
which is an extremely refined and analytically usable version of the
U.S. Patent Office database…. Once you know how many patents a
company has, the question is, are they any good? Do they have any impact?”
He
says that the metric shows “how often a company’s patents
from the last five years are cited in the current year. The citation
of an earlier patent by a later patent is an indicator that someone
is building around that innovation. Companies that have highly cited
patents are those that have really clever inventions, so the current-impact index serves as a pure quality measure…of the technology.”
By multiplying the number of patents by the current-impact index, one
obtains the technological strength rating.
Who
grabbed the top slots in the semiconductor category? Micron Technology
maintained the pole position, followed by Intel, AMD, Samsung, and Applied
Materials. Micron’s strength rating of 3320 resulted from its
1712 patents awarded in 2003 and its 1.94 current-impact number (which
means its patents were cited almost twice as much as the average).
Although
they were listed under the computer category, IBM’s numbers (strength
ranking: 5386) dwarfed those of its semiconductor cousins and every
other company in any category. Keeping in mind that Big Blue’s
strength combines its patent portfolio, Narin sent me what his company
calls a “Tech-Line Classification” for IBM. It breaks down
a company’s tech indicators into 30 industrial subcategories,
including “semiconductors and electronics.” Even with
these diluted numbers, IBM would rank at or near the top of the chip
heap.
Narin
notes that “apples to oranges” comparisons across industry-group
lines don’t work, although “you can compare companies in
the same technological area.” His admonishment quashed my home-team
inclination to trash-talk the biotech/pharma and aerospace sectors,
whose top-ranked companies’ scores wouldn’t have cracked
the semiconductor top 10.
There
are plenty of intriguing matchups and trends within the semiconductor
category. TSMC slipped from an average rank of 7th to 10th on the current
chart, joining its fellow Big Three foundries in a downward trend. UMC
plummeted from 10th to 25th, while Chartered fell from 14th to 20th.
UMC’s patent awards dropped dramatically, which led to its weaker
ranking.
On
the IDM side, Infineon cracked the top 10, rising from an average rank
of 22nd to 9th place. Its patent awards nearly quadrupled in 2003 compared
with previous averages. Fabless leader Broadcom almost joined the elite
group, jumping from an average of 37th to 12th. Its current-impact index
for 2003 was 3.29, a significantly higher number than most top-ranked
companies.
While
Applied Materials dominated the capital equipment manufacturer subgroup,
Novellus and KLA-Tencor strengthened themselves considerably, shooting
up from 36th to 17th and 60th to 23rd, respectively. Aside from its
buff technological ranking, Novellus improved its technology cycle
time markedly. Narin defines this indicator as “the median age
of the references contained in the company’s patent…. [It]
indicates that [a company] is building its current technology on recent
technology.” In Novellus’s case, it improved from 7.7 to
5.9 years, which compares favorably with Applied’s 6.6 rating.
Narin
says that the size of a company’s patent collection has no bearing
on its share value. “In predicting a company’s stock price,
the number of patents they have never shows up as having any significance.
What’s really important is the quality of the patent portfolio.”

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© 2007 Tom Cheyney
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